analyse user behaviour across your sites and apps to improve your customer experience.
Learn why users convert, engage and retain by tracking user interactions.
- Collect accurate customer data in real-time across mobile, web and other platforms
- Once you've collected data, define key metrics and see how they trend over time
- Use correlation analysis to understand why trends are happening to predict how users will engage, retain or convert
- Set goals to improve trends, create hypotheses and test in realtime with experiments, messaging and personalisation.
Tools include in-app A/B tests and user survey forms.