Personalise your website experience with customised content.
Use the personalisation extension to create a customised experience for your website visitors that is tailored to their specific needs.
This extension enhances the Matrix editing interfaces so you can target individualised content based on browsing habits or other known user traits.
Enable distributed editing of personalised content, throughout large websites, while leveraging the existing enterprise web content management and workflow capabilities of Matrix.
Key features include:
- Personalise entire pages or just specific sections of a page.
- Configure the tracking rules and traits that you want to use to personalise content for your website personas.
- Use the personalisation testing panel to preview the website as different personas prior to publishing.
The extension is ready to install and use, without custom implementation.
It uses local browser tracking and doesn’t require a separate user data store.
Please contact your account manager to enquire about the personalisation extension.